I've seen these photos everywhere lately. Not sure what all of the fuss is about, but I had to try it myself. Some say it's the equinox, some say it's gravity, others say any old broom will do it anytime. Who knows. But it does work. Ours has been standing in the middle of the kitchen floor for about an hour now. If I could just get it to move across the floor in an orderly fashion to clean up the dirt, then I'd be set. Anyway...just for the fun of it, try it at your house!